How a name earns its score.
Every name on your shortlist clears the same five signals, measured across the whole niche. Here is exactly what we look at, how it becomes a number, and where the data comes from.
The five signals
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Real user demand
We pull live monthly search volume for the terms your market actually types — not the terms you wish they typed. A keyword name with real volume behind it starts with an audience; a brand name starts at zero and has to earn it.
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Search intent
Volume without intent is a vanity metric. We classify each term by what the searcher wants — to buy, to learn, to compare — so a name is judged on demand that can actually convert.
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Competitive density
We map who already ranks for the core terms and how strong they are. A name that walks straight into a wall of entrenched competitors scores lower than one that finds an opening.
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Domain availability
Checked live at report time. A brilliant name you cannot own is a dead end, so availability is a hard input to the score — not an afterthought you discover later.
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Keyword & content pillars
The topics a name lets you credibly own. This is also the seed of your content blueprint: the pillars and supporting topics your site needs to rank, derived from the same demand data.
From signals to a /100 verdict
The five signals combine into a single Verdict score. The bands are deliberately blunt — a score exists to help you decide, not to hide behind decimals.
Strong on demand and openings, available, and easy to defend. A name you can commit to.
A real option with a trade-off — thinner demand, a crowded space, or a compromise domain. Fine with eyes open.
A weakness serious enough to reconsider — taken domain, no demand, or a wall of competition.
Where the data comes from
Search volume, intent and competition come from live search-market data providers, analysed by our research agents and cross-checked by hand — the same class of data agencies pay for, applied to your specific niche.
Domain availability is checked against live registries at the moment your report is generated.
This is why reports are not free: every one runs real, current data rather than recycling a generic list of name ideas.